About HS Ultra
Leaders in Revolutionary UV-C and Ozone Disinfection
At HS Ultra, we don’t just clean—we transform environments. Our mission is to deliver safer, cleaner air, water, and surfaces using the most advanced chemical-free disinfection technologies available.
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Pioneers in Non-Toxic Disinfection Systems
The Science Behind the Safety
Founded in 2022, HS Ultra was born from a belief that disinfection should be powerful, measurable, and safe—not just for people, but for the planet. Our team brings over 70 years of combined experience in improved indoor air quality, environmental health, and industrial sanitation systems. We use a proprietary multi-prong approach that combines high-intensity UV-C light, gaseous ozone, and aqueous ozone to neutralize pathogens to achieve a non-toxic disinfection solution. Whether it’s a home, school, healthcare facility, or manufacturing plant, our solutions are tailored to your space—and validated by data.
Our Purpose
A Safer Future Starts Indoors
What Makes Us Different
Hands-Free Protection. Proven Results.
Meet Our Founder
Alex Haag – Co-Founder & Managing Partner
Building Healthier Spaces Through Faith, Science, and Purpose
Alex Haag is the driving force behind HS Ultra’s mission to revolutionize indoor health and disinfection. With a background in chemical engineering and a career spanning industrial plant management and environmental innovation, Alex brings both technical expertise and visionary leadership to the company.
What makes his work personal is his own journey—growing up with exercise-induced asthma, unaware of the hidden mold in his childhood home. That experience fuels his commitment to helping others live and breathe in safer environments through chemical-free solutions like ozone and UV light.
From leading a $34 million expansion at Dakota Ethanol to co-founding HS Ultra, Alex has dedicated his life to building: building cleaner spaces, stronger teams, and a legacy of service. His leadership style blends high standards with deep compassion—empowering his team to rise, serve, and grow with integrity.
Today, Alex leads HS Ultra with a belief that disinfection can be both powerful and natural—using the gifts God has given us to restore balance to the places where people live, work, and heal.
Meet Our Innovator
Brent Spurling – Director of Operations & Innovation
Challenging the Norms. Designing What Works.
Brent Spurling isn’t just managing operations—he’s redefining them. With over 17 years of experience leading turnaround efforts in food and pharmaceutical manufacturing, Brent knows what it takes to bring failing systems back to life. At HS Ultra, he uses that same expertise to challenge outdated sanitation standards and engineer smarter, faster, and more sustainable disinfection solutions.
Brent believes companies deserve more than chemical sales pitches—they deserve real answers. He brings a scientific mindset, a strategic approach, and a deep passion for innovation to every project. Whether it’s designing a custom ozone system or refining microbial testing protocols, Brent’s goal is always the same: deliver results that matter.
But what truly sets him apart is his leadership. Brent leads with humility and conviction, mentoring his team with a servant’s heart and showing up when it counts most—especially when things get tough. He’s calm under pressure, relentlessly curious, and always ready to roll up his sleeves to solve the next big problem.
Meet Our Growth Driver
Jason Pawelsky – Director of Business Development
Building Strategic Partnerships That Advance Health, Safety, and Innovation
Jason Pawelsky serves as Director of Business Development for HS Ultra, where he is responsible for expanding strategic partnerships and helping organizations implement innovative pathogen control and biosecurity solutions that protect people, animals, products, and facilities.
With more than 20 years of sales and marketing experience across multiple industries, Jason has built a career around connecting customers with technologies and services that deliver measurable value and long-term results.
Prior to joining HS Ultra, he worked extensively with food and beverage brand owners and flexible packaging converters, helping them leverage advanced laser processing technology to improve performance, efficiency, and product differentiation.
Jason’s passion for business development is rooted in understanding customer challenges and creating solutions that drive growth, reduce risk, and improve operational outcomes. At HS Ultra, he works closely with organizations in agriculture, food processing, education, healthcare, and commercial markets to advance chemical-free disinfection technologies that support safer, healthier environments.
Meet Our Storyteller
Angel Earnshaw – Head of Marketing and Operations
Telling the Stories That Move People to Act
Angel Earnshaw serves as Head of Marketing & Operations at HS Ultra, where she is responsible for building and running the full marketing and operations infrastructure from brand strategy and content to outbound systems, analytics, and pipeline development.
Angel brings six years of experience spanning content strategy, brand identity, digital marketing, and operations across clients in the Philippines, Australia, and the United States. Her background bridges creative storytelling and operational execution. She has led full brand launches, built multi-channel content systems, managed community and social media growth, and developed the kinds of behind-the-scenes processes that keep marketing teams running smoothly.
Her career has taken her from digital marketing and SEO to executive support, always with a focus on work that feels intentional, human, and built to last. At HS Ultra, Angel is building a marketing engine designed to raise awareness, generate qualified leads, and help more organizations discover a safer, chemical-free approach to disinfection. She believes great marketing starts with understanding people, and that the best systems are the ones nobody notices because they just work.